Apple has recently trademarked several names that would be dedicated to its very first mixed reality headset. Names like “Reality One”, “Reality Pro” and “Reality Processor” have already been reserved by Apple, but the headset is not expected until January 2023.
Apple is preparing to launch its first-ever mixed reality headset within the next few months. After the absence of the AR/VR headset at WWDC 2022, analyst Ming-Chi Kuo had confirmed that Apple had fallen behind. Its presentation is now expected for January 2023 and pre-orders should start as early as the second quarter of 2023. Apple has therefore filed several potential names of the AR/VR headset ahead of its launch.
According to a new report from Bloomberg, Apple has reserved names like “Reality One,” “Reality Pro” and “Reality Processor” in the U.S., U.K., Europe, Canada, Australia, New Zealand, Saudi Arabia, Costa Rica and Uruguay. The Cupertino firm is therefore preparing the launch of its first mixed reality headset. As its name suggests, it will mix augmented reality and virtual reality.
“Reality One”, “Reality Pro”, “Reality Processor”, what name for the mixed reality headset of Apple?
Of course, Apple will probably not use all the registered names. Nevertheless, “Reality One” would be fine since it will be the brand’s first mixed reality headset. “Reality Pro” is also a suitable name given that the AR/VR headset would be sold at a rather premium price.
In fact, according to recent information shared by Ming-Chi Kuo, the mixed reality headset would cost as much as a MacBook Pro upon its release. The price is expected to be around $2,000. Its high price would be justified in particular by high-end components like the brand’s new M2 chip. The headset is also expected to feature 8K displays, external cameras for mixed reality and eye tracking cameras.
Additionally, Bloomberg clarified that the names were not registered with Apple, but with Immersive Health Solutions. This would be an Apple shell company. This company was actually registered by Corporation Trust Co. a shell company located in the US state of Delaware.
Companies regularly use this company to hide their patent filings from the general public. In a way, it allows them to cover their tracks. However, this did not stop the names of the mixed reality headset from being discovered. In any case, it’s also not certain that Apple will use these names in the future, but they have at least been reserved.